CrispLane — Snacks pouch packaging design

CrispLane needed professional product packaging design for laminated snacks pouches for namkeen and chips. Bold colour blocking, flavour photography, and gusset pouch specs for high-speed filling lines and q-commerce thumbnails.

This work is part of our product packaging design service for Indian FMCG and retail brands — from labels and pouches to cartons and premium rigid boxes.

Project brief

• Multiple pouch widths for price tiers
• Matte finish zones for premium cues
• Clear MRP and FSSAI placement

Design approach

• Brand block: Logo, variant coding, and hierarchy tuned for retail and e-commerce thumbnails
• Compliance layout: FSSAI, weight, ingredients, and barcode zones aligned to printer dielines
• Shelf impact: Colour, typography, and photography direction for quick recognition in aisles

Deliverables

• Flexible pouch artwork set per SKU
• Print-ready PDFs with bleed and safe margins
• 3D mockups for sales decks and marketplace listings

Launching a similar SKU? See product packaging design for FMCG on companyprofiledesigns.com.