Loom & Lane — E-commerce clothing website
retail
Project details
Loom & Lane needed a professional website design for a D2C apparel brand selling contemporary ethnic and fusion wear online. The brand needed an editorial storefront that feels premium on Instagram traffic but converts on mobile checkout. We built collection grids, size-led product pages, and a calm checkout path.
This project is part of our website development service — responsive marketing sites, e-commerce storefronts, and industry-specific landing experiences built for lead generation across India.
Project brief
- Fashion e-commerce website with collection and lookbook pages
- Product detail templates with size, colour, and delivery clarity
- Cart and checkout flows optimised for mobile-first shoppers
- Campaign landing sections for seasonal drops and sale events
Design approach
- Information architecture: Clear navigation, service or product hierarchy, and conversion-focused page flows
- Visual system: Typography, colour, and component library aligned to sector expectations and brand trust
- Responsive UX: Mobile-first layouts with accessible contrast, touch-friendly controls, and fast-scanning sections
Deliverables
- Full fashion e-commerce website UI with PLP, PDP, and checkout
- High-fidelity UI screens in Figma with reusable components
- Responsive breakpoints for mobile, tablet, and desktop
- Developer-ready handoff with spacing, type, and interaction notes
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Deliverable
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